Strategy, transformation, and responsible AI, from the CINTA & Co. team. 56 articles and counting.
AI and digital transformation initiatives that skip foundational market research consistently underperform or stall — not because the technology fails, but because the organizational context was ne...
The Intelligence Age Has Arrived — And Most Organizations Are Not Ready
Every morning, millions of North Americans wake up, check a smartphone for the weather, follow GPS directions to work, send messages over cellular networks, and sit in offices illuminated by electr...
On January 8, 2026, Ontario’s Information and Privacy Commissioner signalled a sharper turn in the province’s AI governance, describing January 2026 as a milestone moment for how public institution...
written by Maha
From self-driving cars to personalized medical treatments, Artificial Intelligence (AI) is rapidly transforming industries around the globe. Yet, many organizations still view AI as a tool mainly f...
As we close out2024, businesses continue to face massive disruption, from the ongoing global economic slowdown to the impact of AI tools like ChatGPT and MidJourney revolutionizing industries. In f...
As businesses face the looming uncertainty of an impending recession in 2023, aligning marketing and sales teams becomes even more critical. Drawing insights from the 2007 global economic crisis, w...
In today's digital era, influencer marketing has transitioned from a passing trend to a robust and commonly utilized marketing tactic. With the explosive growth of social media platforms and the in...
Workplace diversity is increasingly recognized as a critical driver of innovation and success. A diverse team brings together individuals with different backgrounds, experiences, and perspectives, ...
In recent years, there has been a growing interest in applying quantum mechanics to management and decision-making. This concept, known as quantum management, is based on the idea that the principl...
The bottom line is that companies face an era of perpetual disruption. New technologies, changing consumer preferences, political instability, global warming and global competition are collectivel...
Toronto, Ontario, Aug. 30, 2022 - TWINING, the social innovation movement established to increase underrepresented BIPOC employment in the Greater Toronto Area and Canada nationwide, has partnered ...
As the Canadian economy looks to rebound from the economic effects of the pandemic and enter an era of greater competition as a result of technological advancements. Our local organizations stand t...
Who truly creates wealth? What is wealth in today's world? What does wealth mean? Three simple questions yet complex in practice.
Brands have many leavers to market their goods; one of them is creating a bespoke narrative. There are millions of products made by the minute, and they have profound similarities. Hence, the need ...
Storytelling is an ancient art form that allows us to understand better the world we live in. Ancient civilizations would seek out storytellers, works of visual art, and written fables to hear tale...
Do you have a new business idea but don't know how to put it into action? Do you want to improve your current business model? Are you feeling overwhelmed by the prospect of writing a business plan?
Fundamentally, innovation and value creation are profound social phenomena. It is more often than not the story that makes the creation, rather than the other way around. Do you want your ideas to ...
Who creates wealth in our world? And how do we decide the value of what they do? At the heart of today's financial and economic turbulence is a problem hiding in plain sight.
YOU FAIL TO SELL; YOU WILL FAIL TO CREATE
Through storytelling, outlining a huge vision, Amazon has reshaped the relationship between company and shareholder. The story is told via media outlets, especially those covering business and tech...
---
As a species, we are gifted with two thinking systems.
Amit Shah explains the company’s unique challenge as a platform business and engagement brand facing this perennial cold-start problem. He also shares his insights into why marketers may have a leg...
"Numbers don't lie people do"; words from rapper turned business mogul Sean Carter a.k.a Jay-Z. I'm not advocating for dishonesty but the man is speaking facts. Numbers are just symbols used to d...
Pivotal to developing an effective value proposition is to understand the jobs, pains, and gains your target audience is needs to be satisfied.
Agile teams work differently from chain-of-command bureaucracies. They are largely self-governing: Senior leaders tell team members where to innovate but not how. And the teams work closely with cu...
Agile operating models are characterized by rapid learning and decision-making cycles. Here’s how organizations can use agile practices to transform their organizations.
LISTEN TO THIS BLOG POST
“The more companies characterized themselves as data-driven, the better they perform ed on objective measures of financial and operational results. In particular, companies in the top third of thei...
A Non-profit's Digital Transformation
Platforms – businesses that connect two or more market sides, and have supply or demand sides driven by network effects. Platform companies are now the most valuable companies in the world and the...
#leadership and #businesstransformation during #covid19
Many are experiencing tough times, arguably more tough times to come. Is this the beginning of a US recession? Or are we just observing the impacts of global economic change?
We're totally "in the back end of the chessboard", all forms of change and transformation has been growing exponentially and the pandemic has created a period of increased #digitalacceleration. We ...
WHAT'S THE DIFFERENCE BETWEEN ORG AND BRAND STRATEGY?
When you ask managers, “What is Strategy?” The managers who respond with a more accurate response often describe it as one of three practices.
LISTEN TO THIS BLOG POST
In 1997, British Airways recognized an opportunity to penetrate the “low cost” sector of the airline industry in UK & Europe. In 1998 British Airways launched Go Fly; managed by a small team and l...
I was asked the question today: “How did each of these companies build their brand? What unique media approach did each of these brands use to build awareness and affinity?”
What nonprofits can teach the private sector about social media
When corporate leaders talk about change, they usually have the desired result in mind: gains in performance, a better approach to customers, the solution to a formidable challenge. They know that ...
More and more Canadians have grown to expect great performance and experiences from the products and services they consume. Therefore boasting about features and benefits is not enough. A corporati...
By Al Ries
Bart Cleveland
By Allen Adamson
By Drew Neisser
David Armano
Even the most forward-thinking CMOs don’t know what they don’t know when it comes to e-commerce integration, as they struggle to overcome a forced divide between virtual and real-world retail. As m...
Procter & Gamble Co. and Unilever have battled over many things over the decades, from soap shares to spy scandals. But the latest battleground may be the most surprising and intriguing — a race to...
Everyone loves to talk about ROI. The benchmark has firmly planted itself in the soil of marketing doctrine, widely accepted as a measure that makes it simple to evaluate marketing programs and gau...
As the executive director of the Center on Global Brand Leadership at Columbia Business School, I get a lot of phone calls from companies around the world. They are usually from managers who have r...
NEW YORK (AdAge.com) — About 150 clients (and a few reporters) were packed into a long, narrow room in a West Manhattan rental space today to hear Facebook CEO Mark Zuckerberg declare that the days...
Diddy Pop, Pop Daddy is on point and believe it or not he is blowing up even more. Diddy and his “Get Money Suites”, continue to expand into more lifestyle categories and if this venture is like a...
Scrap the protractors and pencils and break out the mouse pads. At Unilever, homework is all about social networking, video games and YouTube.